The other day I used to be trying to seek out the right dress pants yoga pants because I wanted comfortable, Exercise clothing options.
When I searched for “yoga pants” on Google, I found the brand decathlon.
Staggeringly, the company dominated the top four search results. The primary results were their website, the second was their Nykaa page, and therefore the third & fourth was Flipkart & Amazon.
Deciding I wanted to seem into it further, I looked for decathlon on Google and found their social media pages, a Wikipedia page, their website, their Myntra store, and reviews.
They were impossible to ignore online. Ultimately, I ended up making a purchase.
My buyer’s journey isn’t unique.
In fact, according to Adaptive Marketing, 97% of consumers use the web to seek out a business.
That’s why having a web presence is very important.
It helps consumers find your brand before they’re aware you exist and it helps them find out about your reputation before making a purchase. Eventually, all of this information will play a role in your customer’s purchasing decision.
Below are the 7 ways to create a strong online presence for your business
An online presence is often defined by how easy it’s to search out a brand or company online. it is vital for building your brand’s reputation, increasing brand awareness, and providing visibility to your products or services when users are looking for related keywords.
How to Improve Your Online Presence
- Setting Your Goal
- Having a Website
- Optimize your website for SEO(Search Engine Optimisation)
- Choosing the right social media channel for your business
- Analysis of your competitors
- Become a storyteller
- Engage your audience
1.Setting your Goal.
As an entrepreneur or marketing coordinator, you would like to understand what you’re aiming for. you almost certainly hear the buzz from your network about different methods for creating an internet presence on a weekly basis. Chasing down all of those leads will leave you exhausted, disorganized, and possibly even broke.
Entrepreneurs frequently self-identify as “doers,” which may leave you particularly liable to this approach. Before jumping in head first, find out how to set marketing goals that will help your business reach a sustainable way.
Your goal-setting process should include:
- Aligning your mission statement along with your potential goals
- Setting Specific, Measurable, Attainable, Realistic, and Timely targets
- Building a strategy that ties in objectives that will assist you to reach your targets
- Measuring your results and correcting course when necessary
An example goal might be: Leverage online marketing to grow profits by 25% over subsequent two years. you’ll then get to create short-term objectives that help define the immediate activities required to succeed in your goals.
Having a Website.
If you ask someone the way to improve your online presence, almost every answer will include having a website. That’s because your website is that the online version of your brick-and-mortar store — it’s your digital location. It’s where people can find your business online, whether you sell offline or online.
Shoppers and business buyers will use your site to get essential information, like your:
- Products or services
- Customer reviews
- And more
If you do not have a website, you create it extremely difficult for people to do business with your company. Since over 70% of individuals research companies online before they visit that company (or buy from them), you wish to make finding your business online as easy as 1-2-3.
When it comes to having a website to boost your online presence, you have a number of options:
- Use a website builder, like WordPress, Shopify, or Wix
- Hire a web design agency to make your site
- Ask an in-house designer and developer to create your website
You’ll have tons of things to think about when choosing between these three options, like:
Generally, it is best to have an expert web designer and web developer create your website.
If you believe yourself — and you are not a designer or developer — you’ll presumably prevent your site from reaching its fullest potential. As an example, certain design decisions could influence conversion rates, which impact your website’s ability to drive revenue.
Eventually, if you choose designer and web developer it’ll cost you high and add maintenance of your site instant of that I’ll recommend you build a site on WordPress or if you have an e-commerce business then go for Shopify.
No matter which option you select, confirm your site follows these best practices:
- Adheres to a method guide, so your website matches your brand, from its colors to its tone of voice.
- Meets Americans With Disabilities Act (ADA) standards so everyone can use your site.
- Uses a responsive design so anyone on any device can view your site easily.
- Follows search engine optimization (SEO) best practices so you’ll rank higher in search results.
- Delivers a fast experience so users can access your website sooner versus waiting for it to load.
- Establishes a consistent layout for various page types, like product pages versus blog pages.
- Features prominent calls to action (CTAs) so users know what to do next.
3.Optimize your website for SEO
SEO is another super-effective way to improve your online presence.
This digital marketing strategy aims to extend your visibility in search results, like on Google or Bing. If your company sells Touch Screen Laptops like Dell, Lenovo, etc, for instance, you would like your website to seem when someone searches “Touch Screen Laptops” on Google or another Search Engine.
With SEO, you optimize your site to look in these search results — and at the top of them, too.
Earning a top spot in search results is critical because most of the people (around 75%) stick with the first page of search results, with the first three results earning 75% of traffic. If your company isn’t within the top three, you’ll gain significantly less traffic, leads, and sales.
How should you optimize your website to achieve a top spot and improve your web presence, though?
You’ll need to invest your time into three critical areas of SEO:
- Off-page SEO: Focuses on your website’s presence across the web, like via its backlink profile.
- On-page SEO: Focuses on your website itself, like your product page content.
- Technical SEO: Focuses on your website’s backend, like its page speed and architecture.
A few examples of what you’ll do to optimize your site for these three areas are:
- Auditing your website to determine the current status of your SEO
- Researching keywords (or search terms) related to your business, products, or services
- Incorporating keywords into your website and its pages
- Building relationships with industry bloggers, journalists, and publishers
- Producing new content regularly, like blog posts, and optimizing them for SEO
- Improving website usability, like by streamlining your site’s navigation and speed
Depending on your business, you’ll focus on specific SEO areas, like local SEO or e-commerce SEO.
SEO does require time and dedication, as you will need to learn off-page and on-page SEO, additionally as technical SEO. You’ll also need to put in the time optimizing your website, which might include coordinating with your development team on projects related to web design and page speed.
Not to mention, you probably won’t see the results of your work until 3 to 6 months later.
4.Choosing the right social media channel for your business
With quite 50% of people using social media to research their next purchase, your business needs a social media presence. While you do not need to create a profile on every single platform, you do need to have one on the networks your audience uses the foremost.
In most cases, your business will want an account on the following social media platforms:
Of course, you’ll still want to research your audience and their social media preferences before getting started with social media marketing and advertising. If you discover that your target market uses Instagram over Facebook, for instance, that information will likely influence where you advertise.
You can learn more about your audience and their social media habits with the following tactics:
- Look at the Pew Research Center’s demographic data by social media network research
- Check where competitors are most active on social media
- Research popular industry sites and where they get the foremost engagement on social media
Once you choose where to focus your attention, you’ll take the following steps:
- Build a style guide or best practice guide for social media posts and replies
- Establish a strategy for what you’ll post, how often you’ll post, and more
- Determine if you’ll advertise on social media — Hint: you should.
- Decide who will manage your social media posts, replies, and direct message
5.Analysis of your competitors
Not every idea for how to boost your online presence needs to be original.
Competitors — and even companies outside your industry — can inspire you. even if you do not get any inspiration from the competition, it’s helpful to understand what your competitors do to increase their presence online.
When it comes to competitor analysis, you’ll want to research the competitions:
- Search result rankings
- Social media
- Paid ads
- Local directory profiles
- Email marketing campaigns
Competitor analysis does take some time, but you’ll make your life easier with tools like:
Ahrefs, for researching your competition’s search results rankings.
SEMrush, for researching your competition’s paid ads.
GeoRanker, for researching your competition’s local directory profiles.
For uncovering a competitor’s email marketing campaigns, you will get the simplest results by signing up for his or her campaigns. If your competitor is Bose, as an example, you’ll opt-in to their email campaign for product announcements, promotions, and more.
Similarly, you can visit your competitor’s social media profiles to research their activity and user interactions. While you can follow the competition on social media, you may want to go incognito and use an account that’s not associated with your brand.
6.Become a storyteller
Storytelling is how humans communicate with each other, the way that we make sense of complex information, and how we relay our experiences to others.
Nonprofit storytelling can motivate people to pay attention and take action. Emotional, appealing stories can build an online audience for your nonprofit.
Using your story to improve your online presence
With an understanding of who your customers are, you can create amazing stories that enhance your brand’s thought leadership presence.
You can use your stories to amplify your content across multiple marketing channels.
Boost conversions on your landing pages
Proper storytelling allows you to create landing pages that feel more real to your customers because you’re narrating the pain points they have. Acquity Scheduling uses a narrative technique that shows customers exactly how their lives will improve by using the brand’s product.
By addressing concrete pain points and providing solutions right off the bat on a website’s homepage, brands can prove their value to potential customers — increasing their chances of making a purchase.
Create better blog posts
In a space where everyone is obsessed over the next big buzzword, Groove has built one of the most popular startup blogs — using storytelling.
By chronicling their journey to creating a successful marketing blog, Groove has built a loyal audience. Tapping into storytelling has helped them increase engagement by almost 300 percent.
Increase engagement on social media
Since social media is such a battleground for attention, social media marketers have to be good storytellers. The only way you stand out from all the pictures of Justin Bieber and videos about cats is with stories that people can’t ignore.
This Instagram post from Airbnb, that outlines an exciting road trip that piques followers’ interest to learn more about the adventure.
7.Engage your audience
Any initiative to improve web presence should include engaging and responding to your audience.
It’s not enough to write a blog post, share it on social media, and ask your followers to read it. You need to engage your audience, by asking their opinion on the post or their experiences with the blog post’s topic.
Besides engaging your audience, you also need to acknowledge them.
If someone leaves a review, say on Google My Business, for instance, you should respond to them. Even if they had a fantastic time, thank them and hop in on their happiness — they had a great time at your business. That’s a tremendous win for your team, and something worth celebrating.
Should someone not have a great time with your company, still take the time to reply. Apologize for the experience (and provide an explanation, if possible), and offer the opportunity to communicate privately so you can further resolve the issue, like by helping a user get an account to access or a refund.
These marketing strategies can help you build your online presence, create brand awareness, and develop a strong reputation. Building an online presence requires effort, but over time it will pay off with increased sales and better brand awareness in your industry