Paid advertising is always a reliable technique for customer acquisition.
As retarget has exploded your customer, ads, even more, helped to grow businesses, retain customers, improve customer lifetime value, reduce customer churn.
Unfortunately, paid advertising is becoming less effective.
Nearly 200 million people were using ad blockers in 2015. Today, quite 615 million devices now have ad blockers on them. (Resources -ad blockers)
Approximately 11% of the worldwide Internet population is obstructing ads online.
And it’s not just on desktop — there are even ad blocker apps for the mobile experience.
That might bring a far better online experience for patrons, but it spells trouble for brands who rely totally on paid ads to succeed in current and new customers.
How does one get around the ad-block movement?
Content marketing is that answer.
Why is Content Marketing important for your business
Useful content should be at the core of your marketing.
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you recognize there has got to be a much better way.
“Content marketing is a long-term strategy that uses content (in a variety of formats) to build a stronger relationship with your audience, capture their attention, improve engagement, and improve brand recall. It’s proof that there’s no shortage of ways to make content work for your business.”
Instead of pitching your products or services, you’re providing truly relevant and useful content to your prospects and customers to assist them to solve their issues.
Content marketing is employed by leading brands.
The majority of marketers are using content marketing. In fact, it’s employed by many prominent organizations within the world, including P&G, Microsoft, Cisco Systems, and Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
How Content Marketing Has Evolved -History of Content Marketing
Advertising needs attention, attention needs content without content there are no ads. Ads interrupt people with a commercial message when people are reading.
Earlier, Publication businesses were independent businesses that involved tons of complexity that’s why businesses rely on publication houses for content.
But the internet has revealed the playing field. Now anyone can produce the content and publish it on the internet.
When you can get attention to your brand with quality content there is no advertiser for your content instead of your products.
Media companies that only sell ads are dying. Ads alone are not enough to generate good revenue (Because people hate ads and the internet gives people the option to block ads).
Example for revolution content marketing :
The Furrow magazine: First content Market
Lego -Dominates the market with content
Open Forum By American express
Now the question arrives what is Content marketing?
“Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”(Resource -Forbes)
The keyword here is “valuable.” It’s what changes this definition from one that might describe almost any kind of advertising or marketing. You’ll tell if a touch of content is that the type that might be a neighborhood of a content marketing campaign if people seek it out if people want to consume it, rather than avoiding it. So was VW’s 2014 “Game Day” commercial, which has been viewed on YouTube almost 18 million times as of the writing of this post, an ad, or content marketing? The answer is it’s both, relying on how it’s received by each individual who is exposed thereto. The same will apply to any piece of content marketing you create, relying on whether the recipient received value from it or not. Actually, the goal is to provide the most amount of value from your content marketing to the most amount of your audience possible. At now, despite this definition and explanation, you’re probably still wondering what exactly content marketing is.
For more clarity please check some way how companies utilizing the content in their marketing:
That’s not even really a complete list of the content opportunities you can use in your strategy. You can use it to fill up your editorial calendar. It’s proof that there’s no shortage of ways to make content work for your business.
Of course, you don’t have to use all of them.
10 reason why content marketing is a revolution for every business:
When I ask the question “Will you discover Your Next Client — or Will They Find You?”, it’s an immediate challenge to business owners to define an inbound marketing strategy, a mixed search, social media, and content marketing, to draw in a clearly defined audience who are researching a solution to a challenge or need. Content marketing is the foundation for a successful inbound strategy for without content there’s nothing to optimize and zilch to share on social sites.
1.Increases visibility of your brand with small investments
Content marketing typically costs about 62% less than traditional and outbound marketing tactics having quality content promoted across suitable social media channels gets your brand before those who could also be searching for a solution to their problem. For smaller businesses, that makes content marketing a budget-friendly means to getting results.
2.Develops lasting relationships along with your audience without selling yourself
If you continually provide your audience with actionable content, they’re going to address your business once they need quite what they will do themselves. Content marketing lets you provide significant value beyond your products, giving customers more reasons to pay attention to you.
3.Improves organic search SEO, brand awareness, and recognition
Small businesses face the challenge of getting their brand ahead of their audience. Creating content that continually gets found when someone is searching for a solution can influence your brand reputation.
4.Creates loyalty and trust, with both your current customers and prospects through lead nurturing
Offering content that has advice, education, and useful solutions freely and without a promotion builds trust along with your prospects and customers. Relationships built on trust are more likely to maneuver beyond free advice into a profitable relationship for your business.
5.Helps you to create authority and credibility
Service-based businesses live or die on their expertise and the way well they will communicate that to their audience. Demonstrate your expertise with content that has insight into what your strengths as a business provide and what you’ll do for your clients.
6.Positions your business as an expert in your industry
Once you’ve demonstrated your expertise, people will naturally communicate your content first for the answers they’re searching for.
7.Generates traffic to your site to enhance lead generation with new prospects and a large audience
One of the foremost important content marketing benefits is generating inbound leads. Adding more quality content to your website helps to make a bigger digital footprint. This provides more opportunities for your business to be found within the search results. When you create well-optimized content that answers an issue or solves a drag, you’re more likely to realize a higher ranking within the search engines. This helps to extend organic traffic, creating more opportunities for visitors to become leads.
8.Opens a channel of communication through social shares and comments
As your content gets promoted and shared, you’ll begin connecting with people that have shared your content or commented on your post. This provides you a chance to answer other questions and become a trusted source for helpful information. When the necessity arises, you become the go-to business to assist solve their biggest problem
9.Helps your customer move through the acquisition decision more quickly
Purchase decisions begin with an inquiry. If your content leads them within the direction of an answer, they’re going to join your list. If done right, content marketing can move prospects through the buyer’s journey at their pace. once they are able to buy, your business will presumably be positioned because of the expert. This makes the choice to shop for from you is far easier.
10.Provides value with no strings attached
Giver’s gain is that the concept of helping people grow their business without an ulterior motive. Content marketing takes the giver’s gain concept of the network to a better level. You help people freely without expecting anything reciprocally. This makes your business approachable and therefore the one most of people will feel easier with once they do plan to choose a vendor.
Content marketing is a long-term strategy that uses content (in a variety of formats) to build a stronger relationship with your audience, capture their attention, improve engagement, and improve brand recall.
It’s a revolution to grow your business, create trust between the customer and the brand, and a reduction in the cost of customer acquisition and marketing.
The best part about content marketing is that it doesn’t cost tons. It sticks around, constantly generating traffic and leads. And it’s something your audience is actively looking for.
They want content.
They want solutions to their problems.
There may very well be huge brands stacking the content in various industries, but that doesn’t mean you can’t compete. You just need to create better content and be a more reliable resource for your audience to grab their attention.