An Interview with Malathi Ks a Digital Marketing freelancer

Today we are sharing the inspiring story of Malathi Ks a Digital Marketing Freelancer How she left her 26 years of corporate Journey and started with a Digital Marketing freelancer career.

Malathi KS

Garima Taneja: Hi Malathi, Let us begin with your unique story, could you please share that with us?

26+ years of Corporate experience. The last 4-5 years started to experience ups and downs in my career. Started to experience ups and downs that were beyond my control. I also start to feel, what am I doing? It is fulfilling and it took some time to decide on which direction to take and finally landed with my Freelancing journey.

What describes you? What do you have to offer to people?

I offer solutions to people by virtue of digital marketing that applies to them.  Study their existing journey and help them with what is exactly needed and provide 360-degree digital marketing services and for execution, I work with the virtual team depending on their skills set.

According to you, what’s the best way to start the day?

Best way to start your day – have a glass of lime water, Jog /Walk with nature for at least 5 kilometers a day, meditate for 15 minutes – Then get fresh  – make your to-do and have at least 1 hour of learning and 1 hour of focussed work.  Eat healthily, think healthy and be happy and spend at least 15-20 minutes of my time with the family members

Who is or has been your inspiration?

My source of inspiration has been many people. Firstly, my father and my sister – both of them have been my great mentors during my childhood. Lost my sister 4 years ago. Apart from that, we come from a family of believers of Guru Parampara – I follow Lord Ganesha, Vivekananda, My mentors that I follow in Digital Marketing are Gaurav Guru and Sidz.

That Eureka Moment, when you got your first 2 big clients?

It was during the period of June to October 2020.

What makes digital marketing different from traditional marketing?

In my view the principles of marketing are the same – no difference.
The two major differentiators with the digital marketing approach are leveraging the technology to bring ineffectiveness in the marketing process and reach the global level

What are your three favorite digital marketing tools?

SEO Keyword tools – like SEMRUSH, Ashref, etc.

How would you define success in your career?

By helping my clients walk on their success path and get results

What is your biggest dream in life?

Simple to be happy and make others happy around my Life
Earn and respect money so much that myself or my family should not worry about it

What’s worth spending more on to get the best?

Lifelong learning. Invest in your self-development to give the best to your client

Lastly, would you like to say something to our readers?

Be a lifelong learner, invest in yourself, take action, implement what you learn, and try to find opportunities to help others to grow so that you become unstoppable.

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